Innovation & Startup: For Théobald de Bentzmann, founder of Chefing, the events sector must evolve to adapt to the crisis

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Postponements and cancellations have had a considerable impact on the events sector, cut by 15 billion euros since the start of the health crisis. What if the latter gave the sector the opportunity to rebuild better? According to the founder of Chefing, Théobald de Bentzmann, events will necessarily have to be reinvented in order to allow a major economic recovery and mobilize employees again. Innovation and originality will be the new watchwords to start the metamorphosis of the post-crisis event world.

The new challenges of a changing sector

The event industry is undoubtedly experiencing an unprecedented crisis. According to a recent survey by Professional Crisis Management Association (PCMA), 87% of professionals had to use cancellations affecting all events until at least June. As such, 81% of professionals will change the way they manage contracts and insurance, already learning from the crisis.

There are many challenges and renewing the event industry seems like a daunting task. It will take pragmatism and put in place a comprehensive engagement strategy. Ultimately, how can events be made possible while respecting health standards? The crisis, as difficult as it is, nevertheless had the merit of pushing certain players in the sector to imagine underlying, innovative and original solutions to relaunch the event at a time when social distancing is in order.

Chefing or the laboratory of engaging experiences

At a time of uncertainty, many companies do not know how to find the commitment and motivation of employees. Not certain to maintain their events for obvious reasons (sanitary measures difficult to respect, economy cheated …), flexibility has become a necessary criterion.

Chefing, corporate event caterer, founded by Théobald de Bentzmann, took up the challenge by offering flexible and agile offers to employees wishing to give a touch of sweetness to the heart of long-deserted companies.

First objective: to restore the taste for gatherings and to overcome the fear that collaborators legitimately have to meet. To do this, Théobald de Bentzmann relies on a reassuring and effective health strategy. From the availability of hydroalcoholic gels to the safety of staff (wearing of a mask and gloves is compulsory), all corporate events will be carried out in compliance with barrier measures. The hygiene is impeccable, sweeping away the fears that employees might have. The group is committed to conveying preventive messages to reassure employees.

Second objective: recreate the bond between the collaborators, that they returned to the offices or still in telework. Our work habits have been heavily impacted with the massive introduction of telework, which has become commonplace in times of crisis and with it, the loss of social ties. But according to Théobald de Bentzmann, who says telework does not necessarily mean ostracism.

This new deal brings with it its share of engaging innovations that the corporate event caterer has already activated. The launch of the come-back boxes is an example. These gourmet boxes are complemented by engaging experiences, including games and musical entertainment, to promote return to business and recreate the post-confinement team spirit. In compliance with the barrier measures, these offers make it possible to thank all employees for their efforts and to reinforce the post-containment team spirit.


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