Facebook labels “state-controlled” media

Facebook appose des étiquettes sur les médias Cybersecurity

A bit like YouTube, which labels video content from media receiving public or government funding, Facebook has started to label the media it considers to be “state-controlled”, that it assesses based on various factors such as government influence and ownership. The social network will also affix similar labels to the advertisements of these publishers later this year, in the interests of increased transparency.

The social media platform kicked off these efforts on Thursday to label media organizations that are “wholly or partially” under the editorial control of their government. It announced its intention to do so last October as part of a series of initiatives aimed at limiting electoral interference on its site.

Applying labels to state-controlled media would offer “greater transparency” to readers who should know if the news comes from publications that may be under the influence of a government, said cybersecurity policy official at. Facebook, Nathaniel Gleicher, in a post. He added that similar labels would be placed on advertisements from these publishers later this year.

Foreign influence

Applied globally, these labels would be placed on the publication pages, the ad library page, and the page transparency section. They will also be extended to articles published in News Feeds in the United States over the next week, added Nathaniel Gleicher. In addition, later this year, advertisements for these media will be blocked in the United States “to provide an additional layer or protection” against foreign influence in the public debate surrounding the upcoming US elections in November, a- he declared.

A verification of Chinese profiles Xinhua News and Russian Sputnik News on Facebook revealed that each of them had a label, displayed as “Chinese state-controlled media” and “Russian state-controlled media”, under their respective Transparency section of the page.

Such labels would not be added to U.S. news media, however, because Facebook believes that these organizations, including those run by the U.S. government, enjoy editorial independence, said Nathaniel Gleicher in a Reuters report.

Multiple factors

In establishing his political criteria, he said in his post that Facebook consulted more than 65 experts from around the world specializing in media, governance and the development of human rights to understand the “different ways and degrees” in which governments exercise editorial control over media companies.

He noted that the qualities that define state-controlled media go beyond government funding and ownership and include an assessment of editorial control. To determine whether the publishers are wholly or partially under government editorial control, he said Facebook has considered various factors, including the organization’s mission statement, ownership structure, editorial guidelines regarding content sources. , information on editorial staff, source of funding and accountability mechanisms.

Country-specific factors, such as press freedom, were also assessed, he said.

Posture criticized

Media organizations that do not agree with these labels can appeal to Facebook and offer documents to defend their cause. To demonstrate their independence, publishers must provide guidance on the procedures established to ensure editorial independence or an assessment by an independent and credible organization which has determined that these procedures have been followed and that the status of their country – which protects the editorial independence – has been observed.

Measures that take place in a tense context of how Facebook controls content: a Facebook engineer publicly resigned earlier this week, contesting the way in which Mark Zuckerberg’s group handles messages from US President Donald Trump during the protests current. The former employee accused Facebook of “providing a platform that allows politicians to radicalize individuals and glorify violence”.

A number of Facebook employees, many of whom currently work from home, organized a virtual outing to protest Facebook’s “lack of intervention”, according to CNN. The Facebook CEO defended the network’s position in the face of mounting criticism, saying the decision not to interfere was “tough” but “thoughtful”.

Source: ZDNet.com

Source: www.zdnet.fr

Rate article
Add comment