Amazon sets up special unit to end counterfeiting

Amazon monte une unité spéciale pour en finir avec la contrefaçon Cybersecurity

Amazon announced this week the creation of a new team, made up of lawyers, investigators and data analysts, to fight the sale of counterfeit products on its platform. The new counterfeiting unit arrives at a time when the e-commerce giant is facing pressure from legislators to take action on the problem.

The new global unit will use Amazon data, information from external resources such as payment service providers and “field players” to investigate suspected counterfeits. It should help Amazon more effectively pursue litigation in such cases and work in cooperation with brands. A few days ago, Amazon and the Italian luxury brand Valentino filed a joint complaint against a New York company for allegedly selling counterfeit Valentino shoes on the Amazon marketplace.

The new unit is also expected to help Amazon work more closely with law enforcement. “Each counterfeiter is informed that he will be held responsible as far as possible under the law, regardless of where he attempts to sell his counterfeits or where he is located,” said Dharmesh Mehta , vice president of customer trust and support for Amazon partners, in a statement.

$ 500 million to fight fraud

Amazon said the new global unit is part of “Amazon’s vast work to eradicate counterfeiting.” The company said it spent more than $ 500 million last year to fight fraud, including counterfeiting, and has more than 8,000 employees working on the problem. Amazon said it blocked more than 6 billion suspicious listings in 2019, as well as more than 2.5 million user accounts suspected of being bad before they could put items on sale.

Yet U.S. lawmakers are pressuring Amazon and other online platforms to do more. Last year, the US Senate finance committee released a 245-page report on selling counterfeit goods online. He cited in particular the sale of counterfeit electronic cigarettes, as well as other potentially harmful or dangerous products such as electronic devices with counterfeit batteries, on Amazon as well as on other platforms.

Earlier this year, the chairman of the Energy and Trade Committee, Frank Pallone, held a hearing on the subject. He noted that “the practices and policies of online platforms have made it increasingly difficult for consumers, even the most sophisticated, to avoid counterfeit and dangerous products.”

Meanwhile, a group of bipartisan representatives unveiled a bill called “Stop harmful offers on platforms by detecting counterfeits in electronic commerce”. This law encourages platforms to implement best practices to curb sales of counterfeits, and it establishes some responsibility for sales of counterfeit products that pose a risk to the health or safety of consumers.



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